Although there are no exact figures, it is estimated that more than 500 hours of new video content are uploaded to YouTube every minute. The average internet user spends 47 minutes every day watching YouTube. In the population aged 18 to 40, that number rises to an hour and 45 minutes. By 2025, it will be four hours on average. Currently, more than a billion hours are watched on YouTube every day, and it would take more than 10,000 years for someone to watch all of YouTube.

YouTube is also a real goldmine for Google. Just from ads in video clips or on the site itself, Google earns more than 15 billion dollars. From paid video clips (sponsored video) that appear at the top of searches within the site and application, Google earns another eight billion dollars.

YouTube currently has more than two billion users, of which 750 million watch videos every day. Among the population aged 18 to 34, YouTube is viewed almost exclusively on mobile devices. To increase its accessibility, YouTube also has so-called automatic translation and subtitles for most recordings, which are generated by an artificial intelligence algorithm, and the translation is available in more than 80 languages.

YouTube offers two types of ads. Each is specific in terms of its characteristics and the location where it is displayed and paid for. In-Stream ads run before, during, or at the end of an individual video. The main feature of the In-Stream format is that you can skip them after 5 seconds of showing. You can turn off the ad that you are not interested in. This means that the budget is spent only on those users who have an interest in the product or service and represents the essence of how YouTube advertising works.

Discovery YouTube ad formats, as the name suggests, are displayed when a user tries to find something. They are thus displayed in the recommended videos section, on the front page, or as part of the search results. The advertiser must create an absorbing and attractive headline to encourage users to view the ad. Discovery format is paid by clicking on the ad and is a classic PPC ad.

Bumper ads

Bumper ads on YouTube are videos that are 6 seconds or less. They start before, during, or after the video, and their difference from In-Stream ads is that they cannot be interrupted by the user. They are usually used to increase brand awareness and achieve the greatest possible reach. They are charged according to the number of views (CPM – Cost per million impressions). That is, the advertiser pays when the ad generates 1000 views.

Final Words

As birds on the branch already know, YouTube is the largest (social) network for sharing video content. Also, the YouTube search engine is the second largest search engine in the world, right next to Google. Because of this, YouTube has tremendous potential for advertisers, especially considering that video is a key marketing tool.