If you want to compete in today’s blogging landscape, you need to be using AI tools. They optimize your blogs incredibly efficiently, helping you reach your content goals far better.
In this article, we’ll go through the top 5 AI tools that help optimize your blog content.
Why Should You Use AI?
Back then, effective blogging only needed a few tools: your word processing software, a website builder, and a basic spell-checker. If you were really serious, you’d also use at least a VPN free trial to make sure your website was safe.
And while you of course still need those tools, they’re no longer enough. To be competitive in the world of SEO, you need to be precise and efficient—and that’s exactly where AI excels.
In 2024, 80% of bloggers were using AI in one form or another. Without it, you’ll likely be left in the dust.
1. Surfer SEO
Best for: On-page optimization with real-time SEO feedback.
Surfer SEO can be integrated directly with Google Docs or used as its own editor. It gives you real-time:
- Keyword density insights;
- Internal linking suggestions;
- Keyword recommendations.
Not only does it tell you what can be improved, but it also shows you how successful competitors are composing their blogs. From there, you can make more informed decisions with your writing.
Treat is a hyperactive assistant helping you optimize your blogs from the very first draft. It effectively lessens the need for further revisions.
2. Grammarly Premium
Best for: Tone, clarity, and grammar.
Beyond grammar and spelling, Grammarly Premium helps you dial in your tone. With its suggestions for better turns of phrase or word choices, it helps you ensure that your writing voice is crisp and appropriate.
It’s particularly helpful for writers with naturally more verbose writing styles, which isn’t always the best for blogging. Of course, take its suggestions with a grain of salt. But while it’s not always right, it’s rarely completely off.
3. MarketMuse
Best for: Deep content planning and topic authority.
If Surfer is a sprinter, MarketMuse is a marathon runner, focusing on long-term, in-depth content strategy. The program helps you structure your content, identifying subtopics in your industry and pointing out gaps in your blog’s coverage.
If you’re a larger blog trying to establish authority in your niche and needs more content ideas, then it’s a must-have. (A caveat, however: it’s best used if you already have a considerable content backlog.)
4. Frase
Best for: Brief building and AI-assisted writing.
Bridging the gap between research and execution, Frase pulls data from top-ranking pages and comes up with content briefs for you. By giving you insights on what’s already working, you can easily come up with blogs suitable for your site.
Beyond briefs, it also has an excellent AI writer. It’ll get you far better drafts than mainstream chatbots like ChatGPT or Claude. Of course, it won’t create a publish-ready article on its own (none of them do, really), but it’ll get you 70% there.
5. Originality.AI
Best for: Ensuring content is original (or at least appears that way).
AI is great, but it comes with its downsides. With most bloggers using AI nowadays—and many of them over-relying on it—we now have countless blog articles that are entirely AI-generated.
These AI articles not only read like it was written by a machine (sounding sterile as a result), but there are also serious plagiarism concerns.
Originality.AI not only checks for traditional plagiarism, but also for how “human” your content comes across. After all, people still want to read human content at the end of the day.
Final Thoughts
AI can’t replace good ideas—and it definitely won’t teach you how to write well. What it does extremely well, however, is accelerate the process tenfold.
From ideation to editing to content structuring to keyword polishing, these AI tools take care of the busywork. You can then focus on what your blog really needs from you: creativity and nuance.
And it needs to be emphasized: AI tools are just tools. What matters is how you use them. Those who don’t use AI will get left behind, but those who don’t use it wisely will get lost in the sea of dull content.
Those who use it thoughtfully are those who will rise to the top.