A content marketing strategy can come in many forms (social media, blogs, newsletters, podcasts, etc.). However, it is of utmost importance that you tailor your content marketing strategy to your brand. Tailoring your content marketing strategy to your brand will help you achieve quality and recognizable content that will be useful for your audience too.
This will also help you convert your audience into customers who return to purchase from you. There are some tricks you can use to align your content strategy with your brand, and in this article, we will show you six ways you can do that. So let’s dive in.
6 Tips To Tailor Your Content Strategy To Your Brand
An unaligned content strategy can harm the perception users have about your brand. So, to help you avoid that, here are 6 tips that help you create a content marketing strategy that’s perfect for you.
Before you start creating a content strategy, you should have a clear and well-defined brand strategy. This includes setting your core values, mission, vision, and purpose. After that, and based on your brand strategy, you should create a content strategy.
To do so, ask yourself the following questions:
- What do you want to achieve with your content
- What is the purpose of your content
- Which audience are you talking to
- What type of the message do you wish to send
- How will you measure the results
Remember – your content strategy should be aligned with your brand and not with what’s currently trending.
Ask your audience what they want to see/hear
This is one of the most effective ways to increase engagement and create content tailored to your niche. You can simply put a query on your social media accounts or send it to your newsletter subscribers and ask them to fill it in. Also, you can create content based on the questions you get from your audience. Both ways are effective and will provide your audience with the information they need.
Follow your brand guidelines
Following your brand guidelines is very important because it will ensure on-brand messaging and unique quality. In addition, by doing this, your audience will remember you and your products or services. Some vital elements of brand guidelines that you should follow are your values, mission and vision, voice, tone, and personality of your brand, messaging, and visual identity.
Check what your competitors are doing
There is nothing wrong with research, as long as you are not copying the content from your competitors. Checking out what your competition is doing with their marketing strategy can help you create content that is more high-quality – more engaging, more insightful, and informative.
Quora is one of the most popular QA platforms. There, people from all around the world are asking questions with the hope they will get an answer. You can use Quora for your brand and create tailored content. Take the time to browse through the platform and see what type of questions related to your brand and niche customers often ask. Then, create content that will answer those questions.
Test and measure results
To see if your content marketing strategy is really working, you can start a survey among your audience and ask them what they think about your brand and if they have any specific remarks. You can also track your analytics on social media and at Google to see traffic and conversions. After that, you should analyze the data and see what areas you should improve and what should remain unchanged.
With the help of these six tips, you should be able to tailor your content to your brand and your audience. Keep in mind that any marketing effort should be a subject of testing and change, so don’t be afraid to change your strategy if you see it is not working. Also, your audience’s behavior changes, and you must be aware of the changes that happen so that you adjust your strategy to meet the changes.