12 Tools to Simplify an SEO Specialist’s Daily Tasks
One day, you take a look at the content you are curating, and your website is nowhere to be found in the search engine. The views are down, and other brands are taking over the market. Whether you are working on your own business or managing content for someone else, dealing with daily SEO tasks […]
E-Commerce’s Biggest Technical SEO Challenge
Every online store wants to rank higher, sell more, and show up when customers are searching. But there’s a persistent problem quietly working against thousands of e-commerce sites — and most store owners don’t even know it’s happening. It’s not about backlinks. It’s not about content. It’s a technical issue baked into the very structure […]
What Is AEO in Marketing? Full Guide for Agencies
The world of digital marketing is in the midst of undergoing one of the most dramatic changes since the advent of search engines. In the past, marketers had been focusing on the “Ten blue Links”–the conventional Search Engine Results Page (SERP). However, today the search bar is changing into a dialogue box. Moving away from […]
Support That Sells: Top Outsourcing Companies Fueling Marketing Success
The relationship between customer support and revenue growth is tighter than most marketing teams realize. According to Deloitte’s 2024 Global Outsourcing Survey, 80% of executives plan to maintain or increase investment in third-party outsourcing—and 50% are already outsourcing front-office capabilities like sales, marketing, and customer-facing operations. That’s a significant shift from the cost-cutting logic that […]
Why Spreadsheets Are No Longer Enough for Product Management
For many years, spreadsheets have been the go-to tool for managing product information. They’re easy to use, widely accessible, and offer a simple way to organize data. However, as product portfolios grow and customer expectations evolve, relying solely on spreadsheets can create more problems than they solve. Today’s digital economy demands greater speed, accuracy, and […]
Master Powerful Email Automation Series to Boost Engagement and Sales
Email automation is a process of automatically sending emails to subscribers based on triggers, schedules, or user actions you define. Automation allows businesses to send timely, relevant, and personalized content at scale rather than having to craft and send each message manually. Beginning with a welcome email for a new subscriber, to an abandoned cart […]
The Metrics That Matter to an SEO Company for SaaS
Search engine optimization (SEO) is key in the ever-evolving Software as a Service (SaaS). Companies in this area reach for exposure and engagement. Knowing what metrics to focus on can be the difference between growth and stagnation. SaaS SEO firms also focus on specific metrics to define the success of each campaign and its relevance […]
CPA Marketers: Here’s Why Broken Links Are Killing Your ROI
For marketers who want a cost effective pricing model for their affiliate campaigns, cost-Per-Action (CPA) offers a suitable approach for defining goals and distributing payouts if those goals are met. Such goals could be anything from a simple sign up, a sale, downloading an ebook, or subscribing to a newsletter. Often, marketers will use CPA […]
Beginner Mistakes in Social Media Promotion: Viplikes Reveals What NOT to Do
Starting out on social media is like showing up to a party where everyone already knows each other. You post, you wait, and you wonder why no one’s noticing you. It’s tempting to take shortcuts—buy followers, spam hashtags, or chase viral trends that don’t fit your brand. But those quick fixes usually backfire, leaving your […]
How Small Businesses Can Digitally Market Like Their Much Bigger Competition
Small businesses often find themselves competing against much larger companies with bigger marketing budgets, more resources, and stronger brand recognition. However, in today’s digital world, small businesses have more opportunities than ever to level the playing field. By using the right strategies, tools, and tactics, small businesses can market themselves just as effectively as their […]