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It is that time of the year again – the bells are chiming, the lights are twinkling, and Mariah Carey is blasting through the speakers. As we are approaching the new year, it is also time to make resolutions. Some people will start hitting the gym. Others are going to upgrade their love life. However, we can all agree that a bit more money in our pocket would be nice, right?

Financial abundance does carry an air of appeal with it. But, exactly how do you make that resolution come true? The key is to increase your business’s visibility. More exposure equals more sales which, in turn, increases your revenue as well. Many people turn to the PPC model to advertise their product or business.

A quality PPC campaign can set you apart from the competition and get the masses flocking to you. But, what is it? How do you use it? Let us help you out.

Before we get into the meat of this article, let us leave a holiday treat for those thinking of changing their site’s hosting. WPMU DEV hosting ticks all the boxes, and you can get any of their plans 20% off for the time being. It’s affordable, fast, secure, fully dedicated, and the #1 rated WordPress host on TrustPilot.

What is PPC advertising?

Man with megaphone pointing

PPC is an acronym for pay-per-click. It is a model of internet advertising in which the advertiser pays a fee each time that their ad gets a click. Essentially, you are buying visits for your site instead of gaining them naturally. You encounter this way of advertising almost daily. For example, have you tried Googling something, and the first pages that get displayed have the label “ad”? That is one form of PPC – bidding for ad placements in search engines.

Now, how to know that you are using PPC rightly? One word: tools. PPC tools ensure that you are managing your campaign correctly. If you have dabbled in this field before, you know that there are plenty of tool options out there. It may be tough to choose, especially for PPC beginners. That is why we have taken the liberty to offer you some of our picks. Without further ado, here are our top four PPC tools.


Oribi homepage

We will kick off with the basics, or rather, analytics. We know those two terms are not something one would ever put together. However, analytics are the basics of PPC. They are also quite confusing for the non-tech savvy crowd. That is why our choice here is Oribi, the all-in-one analytics tool. They claim they make analytics easy, and we agree. Offering an array of features, Oribi is a striking (and simplified) Google Analytics alternative.


  • Insights and trends
  • Event Tracking
  • Visitor Journey


Adzooma homepage

Another important thing in the business world is time. It matters how you spend it, and it matters how you save it. That is why you need a PPC tool that utilizes time to the max! Allow us to introduce you to Adzooma, the time-saving workflow that will help you grow your business. It contains a rule-based automation feature. That means that you can put an end to all those dull manual tasks. Adzooma also connects all of your Microsoft, Google, and Facebook data into one place so you can optimize performance.


  • PPC Performance Report
  • Google Analytics Integration
  • Automation Tools
  • PPC Performance Report
  • Customizable Reporting


iSpionage homepage

Time to take a page out of the spy book. Granted, we do not mean martinis or crisp black suits. What we are referring to is scoping out the competition. The digital market is a competitive space. You cannot stay ahead of others if you do not stay up-to-date with them too. For this specific mission, we recommend espionage, or rather, iSpionage. This PPC tool shows you your competitors’ landing pages, most profitable keywords, and ad copy. The free version grants you ten free competitive reports per day.


  • PPC keywords & ad copy effectiveness
  • Index score
  • Competitors’ analysis


Wordtracker homepage

Let us talk about keys! But, not the kind you will need to put on a ring. What we mean here are keywords. They are invaluable when it comes to advertising. If you target the right ones, your ads could find themselves in front of a promising audience. And if you are looking for an easy way to optimize your campaign, a PPC keyword tool is just the thing for you. And we recommend Wordtracker. What is it? Wordtracker is a keyword tool that lets you specify the search terms your competitors are targeting. It is also a Chrome extension, so you do not have to worry about signing up.

Wrapping Up

PPC is a serious business, but that does not mean that it has to be headache-inducing. Especially if you are using the appropriate tools. Keep your campaign analytics trouble-free and understandable with Oribi. Save on time with Adzooma’s automation feature. Keep up with your competitors with iSpionage. Crack the key(words) to PPC success with Wordtracker. If your new year’s resolution is to increase your visibility and revenue, then PPC is the way to go. We hope our recommended tools help you lead a complete and successful PPC campaign.