Getting Instagram followers is difficult for any new brand or influencer. However, there are things you can do to fast-track the process. Let’s find out more about them.
Know your audience
If you do not know your followers, you cannot target them. Without targeted followers, your Instagram presence will never grow organically. That makes it all the more important to generate information about your audience. You can rely on an Instagram tool, Instagram growth service, or an Instagram followers app to understand the demographic makeup of your followers. Apart from that, you can also get an idea of what age group they belong to, what their interests are, etc. Post new content that caters to the interests and preferences of your identified audience demographics, ensuring that your Instagram strategy aligns with their expectations and ultimately fosters organic growth for your presence on the platform.
Once you have all this data, you can curate your content around it. For example, if most of your followers fall into the age bracket of 18 to 25, you should focus more on what appeals to the youth. With targeted content, your chances of generating new followers increase significantly.
Partner with similar brands
No matter what your niche is, you will definitely have competition on Instagram. However, competition is not necessarily a bad thing, especially in social media marketing. Your competitors give you a source of information about the people interested in your niche. You can understand what they want from businesses, what content they engage with the most, which influencers they follow, and so on.
When you partner with a brand from your own niche, you also get exposure to their followers. It gives you a great opportunity to generate new followers and get a share of your partner’s followers. Since both parties benefit from such an event, it is a win-win situation for all. If you notice any big brand or influencer on Instagram, you will see how frequently they collaborate with others. It has proven to be one of the most effective ways of getting new followers.
Hashtags are not only for Twitter. Instagram hashtags are becoming increasingly popular, and many people find brands and influencers through hashtags. However, it is very easy to overdo hashtags. Another mistake that people make is to come up with a branded hashtag despite having few followers. Branded or signature hashtags only work after you have established authority in your niche. Until then, you can continue to use relevant hashtags at the right places. When used correctly, hashtags get you more followers than an influencer marketing platform.
Engage with your existing followers
Without engaging with your present followers, you cannot get new ones. To put it simply, your current Instagram audience is also your marketing channel. When they engage with your content and share it, your profile reaches more and more people. That’s why it is very important to keep your existing followers in the loop. Interact with them through live streams, Instagram DMs, events, and contests. You can even easily host giveaways with an Instagram giveaway picker tool to incentivize your followers. Doing these simple things with consistency will give you great results over time.
None of our tips would work unless you are consistent. You need to schedule Instagram posts at regular intervals and stick by that routine for a long time to see any noticeable improvement. However, painting the streak is much easier once you get into the routine of regular content publishing.
Consistency not only keeps your audience engaged but also helps you generate new followers. The more consistent you are, the more favorable you will be to the algorithm. People will discover your content more easily, and followers will start pouring in. After a point, it can become an automated process that continues to bring you new followers.
We hope these ideas will help you get real followers on Instagram for any niche. If you need a customized DIY free influencer marketing solution for more followers and reach, check out Ainfluencer.