8 Tips for Boosting Brand Awareness
Consumers notice and remember your company; this is called brand awareness. The more you raise brand awareness, the more people will recognize your logo, content, and services. Having online brand visibility helps you to attract the attention of potential customers and enhance brand recognition as well as interaction. If you can increase brand recognition within […]
301 Redirects: Impact on SEO
No matter how clean a website is, there will be times when some pages have to be removed, changed, or combined. When this happens, the website owner will need to redirect users to the location of the new pages. These redirects can have an impact on SEO, so it’s important to know about 301 redirects […]
Top Platforms for Selling Digital Downloads
Do you want to sell your digital things on a platform that is perfect for you? This is a question that has started popping up in online searches recently. If you either create digital products or come into possession of some and want to sell them online, you’ll need a platform to expand your horizons, […]
6 Common Local SEO Mistakes to Avoid for Your Business
If you run a business and have a website, you probably already know the importance of search engine optimization or SEO. You could have the greatest business and website in the world, but if no one online is finding your website, you’re going to miss out on a lot of sales. And while most businesses […]
What Three Things Could Web3 Fix In 2022?
Many people are divided on Web3 – some love it, some hate it, some are trying to define it, and some are unsure if it’s important. Others think it’s a necessary evolution, while others are confused about its role. This article discusses pain points in current Web technologies and looks into how Web3 can fix […]
3 Influencer-Approved Tips for Creating Great Social Media Videos
Are you looking for ways to boost your social media engagement and grow your online following? If your brand isn’t creating video content for social media, you should be. Video content allows you to connect with your followers in various ways. With 86% of marketers using video content to enrich their social media platforms, this […]
5 Reasons Why Social Media Is Vital for Business Marketing
Social media is an essential part of every business’s marketing strategy. Being available and open to everybody, social media gives businesses a platform to connect with customers, learn about their interests, likes, and dislikes, as well as a chance to create the best marketing strategy for their customer base. Learning about customer habits can help […]
Using Negative Keywords To Optimize Your PPC Account
Do you feel like your Adwords ads are triggering irrelevant keyword queries, and you are wasting advertising money? Almost every advertiser across the board has this problem, and there is a way to regain keyword control by adding negative keywords to any campaign or ad level. Luckily Adwords and BingAds support a feature called “negative […]
SEO VS. PPC: 10 Reasons SEO Is Better Than PPC
People in the digital marketing world always like to debate which channel is the best, SEO or PPC. Although this question is very complex and could be split up into subsections (better for what?), I have come up with a list of 10 reasons why SEO is better than PPC. Now, this is not an […]
6 Best SSL plugins for WordPress in 2022
In an increasing number of tech-heavy and tech-reliant societies, we’ve heard innumerable horror stories about people having their personal information stolen, consisting of credit cards, bank account info, and so on. Since then, we’ve become hyper-aware of all of the hackers and virtual criminals out there, as their intention to steal our personal information, might […]