Being a real estate agent today means showing off homes not just with good photos but with great websites. But what if you’re not a tech guru? No worries! Website builders make things easy — just drag, click, and your site is ready for the world to see.
TLDR:
Real estate agents need beautiful, functional websites to attract buyers and sellers. The best website builders help you showcase properties on a clean, mobile-friendly site without coding. We compare top tools like Wix, Squarespace, WordPress, and more. Whether you’re DIYing or hiring help, this guide will help you choose the right fit.
Why You Need a Website as a Real Estate Agent
Let’s face it, most people search for homes online. If you’re not there, they can’t find you. A good website builds trust, shows listings clearly, and helps you stand out from other agents.
Your website can:
- Display active listings with photos, prices, and maps
- Collect leads (hello, contact forms!)
- Show off your brand and personality
- Work 24/7 — even when you’re asleep
What Makes a Good Website Builder?
Not all website builders are created equal. As a real estate agent, your needs are special. You want something that:
- Is easy to use — you’re busy showing homes, not coding
- Supports property listings or integrates with MLS
- Looks great on phones (very important!)
- Loads quickly and works with Google
Now, let’s break down the best options. We’ll keep it simple!
1. Wix – Easy, Stylish, and Real Estate-Friendly
Best for: Agents who want a beautiful site, fast.
Wix is like your design-savvy friend. It offers:
- Dozens of real estate templates
- Drag-and-drop editing (no tech skills needed)
- Apps for live chat, bookings, and more
- Gallery features great for showing properties
You can even add a blog to share local tips — great for SEO! Wix isn’t perfect though. Its template designs aren’t easily changeable once your site is built, so pick wisely.
2. Squarespace – Clean, Beautiful, and Great on Mobile
Best for: Agents who love minimal, modern design.
If Apple made a website builder, it’d be Squarespace. It’s ideal if you want a slick, photo-heavy site that screams “professional.”
What makes Squarespace shine:
- Gorgeous mobile-optimized templates
- Easy gallery layouts for properties
- Good marketing and SEO tools
- Simple integrations for social media
It doesn’t have real estate-specific apps or MLS support built-in. But if you’re focusing on style and quality, it’s a top pick.
3. WordPress + Elementor – Flexible and Scalable
Best for: Tech-savvy agents or those hiring a developer.
WordPress powers over 40% of the web. When combined with Elementor, a drag-and-drop builder plugin, it becomes super customizable — and still fairly easy to use.
You get:
- Thousands of themes (including real estate templates)
- MLS integration via plugins like IDX Broker
- Freedom to grow your site — forever
But, there’s a learning curve. And you’ll need to handle your own hosting and maintenance. This is a power-tool — amazing if used right, but not for everyone.
4. Weebly – Simple and Affordable
Best for: Beginners on a tight budget.
Weebly is a solid choice if you want to get online quickly and without a learning curve. It offers:
- Real estate templates
- Drag-and-drop editing
- Basic marketing tools
It’s not as flexible as Wix or powerful as WordPress, but it works! Especially if you’re part time or starting out. One downside — it doesn’t have much built-in MLS support.
5. GoDaddy Website Builder – Fast and Friendly
Best for: Solo agents who want speed and simplicity.
GoDaddy might surprise you. Its website builder is fast, intuitive, and includes:
- Real estate-specific templates
- Appointment booking (great for open houses!)
- Built-in email marketing tools
It’s not as flexible as WordPress, but you can build a clean, mobile-friendly website in an hour or less.
6. Placester – Built Just for Real Estate
Best for: Agents who want MLS and real estate features built-in.
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Placester is made for real estate pros. It comes with IDX integration right out of the box. It also includes:
- CRM tools
- Lead generation and follow-ups
- Automated listing updates
The catch? It’s more expensive and less flexible in design. But if you want a set-it-and-forget-it real estate hub, this one’s a winner.
Tips for Choosing the Right Builder
With so many options, it’s easy to feel overwhelmed. Try this 3-step approach:
- Know your needs: Do you need MLS? CRM? Or just a home for listings?
- Pick your level of involvement: Will you build it yourself, or hire help?
- Test before committing: Most platforms offer free trials — play around!
Bonus Features to Look For
Not all website builders offer these, but they’re super valuable for agents:
- Map integrations: Show where the properties are!
- Virtual tour embedding: Video = more clicks
- Blog or news section: Boosts SEO and shows expertise
- Live chat or contact widgets: Don’t miss a hot lead
- Analytics: See what pages get attention
Our Final Take
Every agent is different. Some of you love tech, others just want it easy. The good news? There’s a website builder out there that fits your style (and budget).
Here’s a quick recap:
- Wix: Stylish and easy for DIYers
- Squarespace: Clean and photo-friendly
- WordPress + Elementor: Unlimited power — if you can handle it
- Weebly: Great value, simple to use
- GoDaddy Builder: Fast setup, all-in-one
- Placester: Full real estate solution
You’re selling homes — your site should sell you. Start simple, grow as you go. The perfect site is just a click (or two) away!