Prompt Caching: Cut LLM Latency and Cost
Large language models (LLMs) such as GPT-4 have transformed the way organizations approach natural language processing. From summarizing documents to generating code and creating conversational agents, LLMs offer unprecedented capabilities. However, these powerful tools come at a cost — both in terms of latency and operational expenses. One emerging solution that addresses both issues simultaneously […]
Pricing Experiments Without Upsetting Your Customers
Pricing is one of the most powerful tools a business can use to increase revenue and better understand customer behavior. However, it’s also one of the most sensitive aspects of any product or service strategy. Customers may perceive changes in pricing as unfair, manipulative, or simply confusing. That’s why companies must approach pricing experiments with […]
Programmatic PR: Data Stories That Earn Links
In the digital age, where web traffic and SEO hold immense value, brands are continuously seeking innovative ways to earn quality backlinks and boost their online visibility. One powerful technique that marries data analysis with creative storytelling is Programmatic PR. This data-driven approach to public relations focuses on creating content that leverages unique data insights […]
How to Change Snapchat Notification Sound on Android & iPhone
Snapchat has become one of the most popular social messaging apps, especially among younger users who enjoy sending quick snaps and updates. One of the most defining features of Snapchat is its notification sound — that audible cue that tells you a new snap or message has arrived. But what if you’re tired of the […]
Web Performance Triage: 80/20 Wins for Non-Devs
Web performance can feel like magic. Or madness. Especially if you’re not a developer. But here’s the good news: you don’t have to code to make a real difference. There are easy wins—fast fixes. The kind that follow the 80/20 rule: 20% of the work that creates 80% of the results. This guide is for […]
Technical SEO for Edge-Rendered Sites
Edge rendering has revolutionized the way web content is delivered and experienced. As more websites transition to leveraging the power of edge computing, it’s crucial to understand how technical SEO adapts to this modern paradigm. Edge rendering, especially when combined with serverless architectures and CDNs, offers improved performance, faster first loads, and better scalability. However, […]
API First Design: Writing Contracts Before Code
In today’s fast-paced development world, the ability to collaborate across teams and deliver scalable, maintainable software is critical. One powerful architectural approach that supports these goals is the concept of API First Design. Rather than diving straight into writing business logic, API First focuses on writing the API contract—the shared agreement between teams—before any code […]
War-Room to Runbook: Incident Response That Sticks
When disaster strikes in the digital world—be it a service outage, security breach, or mysterious performance degradation—your team is sent scrambling into the war-room. There, heads bend over dashboards, adrenaline levels rise, and every minute feels like an hour. Yet once the issue is resolved, many organizations close the chapter without capturing what truly mattered. […]
Brand SERP Playbook: Controlling Entities and Panels
In today’s digital ecosystem, a brand’s reputation isn’t just what people say—it’s also how it appears in search engine results. Specifically, your Brand SERP (Search Engine Results Page) acts as your digital business card. It’s what people see when they Google your brand name, and it makes a powerful first impression. Understanding how to strategically […]
How to Choose a Vector Database for RAG
In recent years, the rise of generative AI and large language models (LLMs) has paved the way for Retrieval-Augmented Generation (RAG) as a dominant paradigm for building intelligent assistants and knowledge-based applications. A critical component of the RAG workflow is the vector database, which stores and retrieves dense vector embeddings that represent text, images, or […]