Before we explain how to write a business plan, let us first explain what a business plan is and why you need to have one in the first place. A business plan is a strategy where you explain the business idea, what your goal is, how to implement and develop it, who your customers will […]

Sometimes, while browsing on Google Chrome, you’ll see some pages marked as “not secure.” That is because those domains don’t have a valid SSL certificate (a digital certificate that enables encrypted connection and authenticates website’s identity) installed, and the shared information is not encrypted. Google Chrome will always let you know you’re not on a […]

Every brand should constantly check on its targeted audience. As a business owner, you must be aware of what your audience is saying about your brand, as well as address and manage it. “Brand mentions” are vital to this, and they need to be recognized using brand monitoring tools. Brand monitoring tools allow you to […]

Customer relationship management (CRM) is the combination of strategies, practices, and technologies that are used by companies to manage and analyze customer data and interactions throughout the lifecycle of the customer. The goal of a CRM software is to assist in customer retention, drive sales growth, and improve customer service relationships. CRM software allows marketers […]