In today’s world, one of the most powerful tools for any salesperson is information. The more information we have, the better and more informed decisions we are able to make. This is also true when it comes to sent emails. We can learn a lot by knowing when someone opened our email or clicked on the included link. This information can be crucial in deciding how to proceed with our leads.
The best email tracking software and tools
1.Yesware
Yesware is a great solution for email tracking, but its usefulness is not just limited to letting you know when your emails have been opened. It can also provide you with the information on who opened the emails, downloaded the attachments you’ve sent, or clicked on the embedded links, all in real-time. Besides being an email tracker, Yesware is quite a capable sales toolkit, with all of the tools needed to grow your business. Yesware can achieve all of this thanks to its seamless Google account integration. It’s effortless to set it up and start using it.
Here are some of the features Yesware offers to its users:
- Email Templates – don’t waste time writing the same emails over and over
- Meeting Scheduler – easy way to schedule meetings in one click
- Send letters/Reminder – reminds you of any follow-ups to write and when you need to respond
2.MixMax
Sometimes, time is of the essence, and you need to know as soon as someone opens your email. That is where MixMax comes into play. It allows you to do just that and then proceed accordingly. One great benefit of MixMax is that this also works on group emails. When someone from the group who opens your email, you will get an individual notification which helps a lot with managing and tracking. MixMax also makes it quite easy to set up email tracking.
There is an option that allows you to set email tracking as default, so all you need to do is set it up once, and you won’t have to worry after that. To have a better idea when someone has opened your email, MixMax also provides its users with desktop notifications. These will pop up as soon as someone had opened your email and will show you when it happened in real-time.
Additional features of MixMax are:
- Send Later – schedule your emails for when the chance for them to be read immediately is the highest
- Instant Meetings – quickly schedule meetings, allowing people to choose from your availability schedule
- Sequences – easy way to send emails in bulk
3. Mailtrack
If you don’t need all of the bells and whistles of a sales platform and just want to be able to track your emails, Mailtrack is the software solution for you. It’s simple, easy to use, and gets straight to the point – email tracking.
This makes it perfect for people who don’t have huge businesses and don’t need the associated clutter. If you go to your sent emails section, you will see double ticks appearing as soon as someone reads your email, just like some messaging apps use for notifying you when the recipient has “seen” your message. Can’t get more intuitive than that.
MailTrack is one of the best free email tracking tools, mainly due to its simplicity and ease of use. It also boasts a clean and sleek user interface which helps with its image. It works perfectly inside Gmail, and besides letting you know when someone has opened your email, it allows you to see from which device they opened it.
4. Docsify
Unlike our previous entry, Docsify is another email tracking software packed with features for Gmail. It will be a great asset to your sales team in streamlining emails and allowing for more efficient work. Besides the basic tracking of emails and letting you know when someone has opened them, Doscsify allows you to get much more data, such as any link clicks, what device was used, which OS, and the recipient’s geolocation.
As you can see, Docsify is quite flexible and will surely be of great help to you and your sales team. Besides tracking, you can also schedule emails just as easily. Docsify is somewhat more specialized when it comes to tracking in regards to what happened to the documents you’ve sent via email. It provides you with information such as document views, downloads, and even time spent on each page. You will know if someone skimmed over an important document.
Additional features include:
- CRM Integration – streamline your sales process even further with your favorite CRM software
- Email Templates – write an email once and save it as a template for future use
- Document Tracking – detailed information sent documents
5. LeadBoxer
Another great option for email tracking is LeadBoxer. As the name suggests, it is also a lead generation and general sales tool with quite a few interesting options for marking and tracking your leads as well. LeadBoxer has a Google Chrome extension that allows you to seamlessly integrate it with your Gmail and track emails, link clicks, devices, and much more. Tracking is not all that you can do. The software has the ability to score and rate recipients based on a lot of factors, including their behavior.
Some of the additional features include:
- Tracking and Identifying your leads – easily find, mark, and track your potential leads and customers
- Leadscore – a quick overview of your leads, scored according to parameters you’ve provided
- Alerts – real-time alerts to certain events
Final Thoughts
No matter your specific need, the above-mentioned list should give you at least a few options to consider. From the simplistic email tracking tools to the more comprehensive ones featuring a plethora of useful options and functionalities. Whatever you choose, you will have a good tool for business growth and development.