Quick Answer: What Is elgooG?
elgooG is basically Google spelled backwards. It first became popular as a funny mirror version of Google where the page, text, and other parts of the site appeared backwards, almost like you were looking at Google through a mirror.
Today, elgoog.im is a little different. It’s mostly a fan-made site where you can try old Google Easter eggs, games, and other strange experiments. So no, it isn’t some secret version of Google. It’s more of a fun Google-inspired website.
Introduction
If you searched for elgooG and ended up on a website that looks like Google but feels a little weird, yeah, that is kind of the whole idea. Some pages are backwards, some have games, and others recreate old Google tricks that disappeared years ago.
The thing is, elgooG has changed a bit over time. People originally knew it mainly as Google Mirror. These days, elgoog.im feels more like a collection of old Google Easter eggs and fun experiments that you can still play around with.
So if your first thought was, “Is this actually another Google website?” The simple answer is no.
Where Did elgooG Come From?

The original idea behind elgooG was pretty simple. Take Google and flip it around.
The early project was created by All Too Flat and showed a mirrored version of Google’s familiar search page. Even the name was part of the joke. Read “elgooG” backwards and, of course, you get “Google.”
It became pretty popular during the early 2000s. Most people visited it because seeing a completely backwards Google page was just strange and funny. The internet had plenty of weird little projects like this back then, and elgooG was one that people remembered.
It also got some extra attention when Google was blocked in mainland China for a period in 2002. Reports at the time said some people were still able to access the mirrored site. That wasn’t really what elgooG had been created for, but it made the site much more interesting than just a simple internet joke.
Later on, the idea grew beyond a backwards search page. Old Google games, Easter eggs, jokes, and fan-made recreations gradually became part of what people now associate with elgooG.
Is elgooG Actually Part of Google?
No. elgooG isn’t an official part of Google.
This is probably the main thing that confuses people because the site can look very similar to Google. The original elgooG project was unofficial, and the current elgoog.im website isn’t operated by Google LLC either.
There is one funny detail, though. Google itself also made a backwards version of Google in 2015 as an April Fools’ joke. That version appeared under com.google.
So yeah, there have actually been different versions of the whole “backwards Google” idea.
| Version | What It Was | Official Google? |
|---|---|---|
| Original elgooG | Unofficial backwards Google-style site | No |
| com.google in 2015 | Google’s April Fools mirror page | Yes |
| Current elgoog.im | Fan-made games and Easter eggs site | No |
The easy way to remember it is this: Google once made its own mirror joke, but the elgooG site people normally talk about is a separate fan-made project.
What Can You Do on elgoog.im Today?
Today, elgoog.im isn’t really somewhere you’d go for normal web searching. It’s mostly there for fun.
The site has a collection of Google-style games, old Easter eggs, and experiments. Some recreate things Google actually released in the past, while others are fan-made projects inspired by Google.
You can find things such as:
- Google Mirror
- Google Underwater
- Atari Breakout
- Zerg Rush
- Google in 1998
- Google Gravity-style experiments
Honestly, this is probably the main reason people still visit elgooG. You can mess around with old Google tricks that might otherwise be difficult to find or no longer work in their original form.
A lot of them are interactive too. You’re not just looking at screenshots. You can actually click things, play games, and watch the page do weird stuff.
Just keep one thing in mind. Not everything you find there was originally made by Google. Some are restored Google Easter eggs, some are recreations, and others are simply fan-made experiments.
How Does Google Mirror on elgooG Work?
Google Mirror is probably the easiest elgooG feature to understand.
It takes the familiar Google-style page and flips it horizontally. The words appear backwards, buttons are reversed, and the whole page looks like you’re seeing it through a mirror.
That’s pretty much it. It sounds simple, and honestly, it is. But seeing such a familiar website completely reversed feels surprisingly strange, which is probably why people still remember it.
You can interact with the mirrored page as well, so it isn’t just a picture of backwards Google.
Still, don’t confuse it with normal Google Search. It’s mainly a fun recreation of the Google experience, not Google’s actual search engine running in reverse.
Final Thoughts
So, what is elgooG? The easiest explanation is that it’s Google spelled backwards, and the name originally became popular because of a mirrored version of the Google search page.
These days, elgoog.im is more like a fun collection of old Google Easter eggs, games, and weird little experiments. It isn’t an official Google website, and you probably wouldn’t use it for serious searching. But if you enjoy old internet tricks or remember some of Google’s classic games, it’s actually pretty fun to explore.
Which elgooG trick do you want explained next – Google Gravity, Google Underwater, or Atari Breakout?
