Social media is an essential part of every business’s marketing strategy. Being available and open to everybody, social media gives businesses a platform to connect with customers, learn about their interests, likes, and dislikes, as well as a chance to create the best marketing strategy for their customer base. Learning about customer habits can help […]

Do you feel like your Adwords ads are triggering irrelevant keyword queries, and you are wasting advertising money? Almost every advertiser across the board has this problem, and there is a way to regain keyword control by adding negative keywords to any campaign or ad level. Luckily Adwords and BingAds support a feature called “negative […]

People in the digital marketing world always like to debate which channel is the best, SEO or PPC. Although this question is very complex and could be split up into subsections (better for what?), I have come up with a list of 10 reasons why SEO is better than PPC. Now, this is not an […]

In an increasing number of tech-heavy and tech-reliant societies, we’ve heard innumerable horror stories about people having their personal information stolen, consisting of credit cards, bank account info, and so on. Since then, we’ve become hyper-aware of all of the hackers and virtual criminals out there, as their intention to steal our personal information, might […]